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HOVER, CONVERSION AND MAKING MONEY
Research shows that the greater determination of a viewer’s decision to convert, either to purchase or to request information, is the amount of hover time over an ad RATHER than a click. Viewers who...
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Bad Ads Still a Big Issue
Suspicious impressions remain a huge issue for the adoption of online advertising. In fact, a recent survey by Solve Media found that over six in every 10 impressions served online in the US in Q4...
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Financial Times – Going Above and Beyond CPM
As the business models for Internet advertising continue to evolve, one of the World’s leading print companies is offering an alternative to CPM – the long time leader in all advertising rate...
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Premium Content CPM Rises, Lower Engagement Prices Wane
Advertising rates vary greatly between the New York Times and local, rural newspapers. Increasingly we are seeing the same phenomenon occur online. Premium content CPM rates are increasing, while the...
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Powerful New Ad Fraud Detection Group Forms
When you live and die on impressions or actions, it is critical that everyone in the process trusts the data. With concerns continuing to grow about online advertising, a powerful new ad fraud...
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Will Your Partners Really Scale Their Web Business?
The money is clearly moving online. Big advertisers like Facebook and Google are seeing their profits rise. But what about you? Are you getting your fair or unfair share? And will your partners really...
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An Affiliate Marketer’s Guide To Advertising on ZeroPark
Traditional approaches to affiliate marketing are highly competitive. Furthermore, many advertising providers (e.g. Google Adwords) discourage the use of their platforms for affiliate marketing...
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An Affiliate Marketer’s Guide To Advertising on Reddit
Affiliate marketing isn’t a licence to print money overnight, and as an affiliate you’re committed to growing your audience through every avenue available to you. In 2015, one of the most direct...
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An Affiliate Marketer’s Guide to Advertising on 50onRed
If you’ve been in affiliate marketing for a while, you’ll know how hard it is to achieve organic search results. So the smart marketer is one who covers all their bases, attracting traffic by a range...
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An Affiliate Marketer’s Guide to Advertising on Trafficvance
Even though the company has been around since 2006, there’s a buzz about Trafficvance on the major affiliate marketing forums. So what’s the big deal? Well, Trafficvance promises to deliver uniquely...
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